B2B Rocket Training

1.1 Overview of Marketing Objectives

1.2 Filling Your Sales Pipeline

1.3 Booking Meetings with New Prospects

1.4 Expanding Market Share

1.5 Entering a New Market

1.6 Developing Strategic Partnerships

1.7 Launching a New Product Service

2.1 Define Your Target Audience

2.2 Create Buyer Personas

2.3 Source Lead Contact Information

2.4 Getting Referrals

2.5 Website Forms

3.1 Looking over prospect websites

3.2 Recent news articles

3.3 Publications, case studies, whitepapers

3.4 Identifying pain points

3.5 Validate contact information

4.1 Online Networking Groups

4.2 Cold Email

4.3 Phone - SMS

4.4 Social Ads - Google Ads

4.5 Direct Mail

4.6 Creative Outreach

4.7 Networking Events

4.8 Print - Radio Ads

4.9 Social Media

5.1 Intro to Copywriting

5.2 Email templates

5.3 Designing graphics

5.4 Optimizing your website

5.5 Product Demos - Sales Decks - One Pagers - etc

5.6 Case studies White Papers

5.7 Landing Pages Lead Funnels

5.8 Testimonials Social proof

5.9 Educational Content

5.10 Marketing Videos

6.1 Intro _ Email

6.2 Networking Groups

6.3 Social Media

6.4 Google Ads - Social Ads

6.5 Networking Events

6.6 Direct Mail

6.7 Creative Outreach

6.8 SEO